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Raleigh, NC: Last month, CEO Lorana Price of Holy Cow Branding, Inc. was invited to speak to a local group of businesswomen known as Chix In Business. The young CEO lead an interactive and motivational discussion on the topic “Image Sells,” in which she challenged her fellow businesswomen to consider several famous ad campaigns for their effectiveness in changing or selling their images.

In the discussion, Price encouraged over 30 Chix in Business attendees to explore the complicated idea of an image campaign via several famous examples. Together, the women dissected why image giants such as Coca-Cola’s campaigns have been so successful, why other equally successful companies have had difficulties changing their image despite extensive campaigns. Price also emphasized the effect of a leader’s personal actions on a brand’s image. The lively discussion was interactive, thought-provoking, and fun for the audience while educating local businesswomen on important marketing strategies.

Price designed her speech as a fun way to help the Chix in Business attendees execute her marketing tips in their own businesses. “The Chix In Business event was very fun and full of energy,” said Price. “These women are obviously very passionate about their businesses, and it was my pleasure to share my knowledge and experience with them on a topic that is vital to all businesses.”

About Lorana Price:

Lorana Price is the founder and CEO of Holy Cow Branding, Inc., an independent communications organization in Cary, NC. She has won several awards both personally and on behalf of Holy Cow Branding, including a nomination for Young Careerist of 2006. Holy Cow prides itself on taking a strategic and creative approach to marketing and specializes in brand alignment, organizational communication, and change management. For more information about Lorana Price or Holy Cow Branding, please visit www.holycowbranding.com.

About Chix In Business:

Chix In Business, Inc. is a non-profit, dues-based, grassroots organization of female business owners that provides member support and education through relationship building, resource sharing, discussions, presentations, mentoring, and community outreach. The organization supports and encourages members and clients to think local and strive to increase market share to independent, locally owned businesses by increasing awareness about the personal and community benefits of choosing local business. For more information about Chix In Business, please visit www.chixinbusiness.org.

Related Links

1. http://www.holycowbranding.com
2. http://www.chixinbusiness.org