People in North Raleigh will soon have a new place to go for fresh produce and local goods.

The North Carolina Cooperative Extension and an advisory board of local residents have decided to develop a community farmer's market at Falls River Town Center off of Durant Road.

The extension surveyed about 4,000 neighbors about the idea, and discovered overwhelming support for a market.

"Cooperative Extension played a key part on issuing the survey and getting it out, but it's the community's market," said Travis Varner, an intern who has been working to get the project off the ground. "They wanted it. We didn't have to twist anyone's arm."

Steven Elliot, owner of Falls River Books, was one of the business owners spearheading the effort to bring the market to the shopping center.

"I just jumped on it," he said. "I started a petition online and a website, immediately, and we were able to collect thousands of signatures."

Other business owners see the farmer's market as an opportunity to lure more people to the shopping center and support local producers.

"It will definitely bring an energy on Saturday mornings that's not currently here," said Bill Clausen, owner of Tone Up for Women.

The farmer's market's advisory board hopes to have its opening day in early May.  The group has a temporary website.