Raleigh, N.C. - The North Carolina Chapter of the Public Relations Society of America (NCPRSA) will present a professional development luncheon on "Measuring Results" on June 25 at RTI International in Research Triangle Park.

After distributing a release, pitching a story, launching a blog or uploading a video, how do you know if your efforts are successful or not? Measurement is the name of the PR game, and that's what this session will concentrate on.

Attendees will learn from the pros how to find the numbers that help validate a media project's worth. Speakers will include Ray Hornak, senior vice president, and Eva Hornak, marketing communications manager with The Catevo Group, and Rob Humphrey, social media strategist with Blue Cross and Blue Shield of North Carolina. They will address measuring both traditional media and the brave new world of social media.

"This informational session will help communicators get a handle on a perennial PR challenge—how to measure what we do and quantify its value," says Cindy Gardiner, Programs Committee co-chair.

Event DetailsThursday, June 25, 2009Registration: 11:30 a.m.Lunch and program: noon to 1 p.m.

LocationRTI International, Cox Building

3040 E. Cornwallis Rd.

Research Triangle Park, NC 27709

Cost$20 for NCPRSA members; $25 for non-members. Box lunch and beverage included.

Registration RequiredTo register, visit www.ncprsa.org and click on the registration link for the June professional development event.

For more information, contact Cindy Gardiner at cindy.gardiner@bcbsnc.com. For more information about NCPRSA, visit www.ncprsa.org. Professional communicators are also encouraged to join NCPRSA's LinkedIn and Facebook Groups.

Related Links

1. http://www.ncprsa.org