S & A Cherokee, a full-service communications company, has been named by local companies Effect Energy and S.A.F.E. as their agency of record. S & A Cherokee will provide both with communications recommendations and services to effectively target their industries and grow.

Effect Energy provides technical building science and renewable energy consulting along with Energy Star and Green Building certification services to builders, architects, developers and homeowners in the residential and commercial-construction arenas. Over the past several months, S & A Cherokee has worked with Effect Energy to develop marketing collateral and will continue to assist and counsel management as needed.

"Our company is excited about the opportunity to develop a relationship with S & A Cherokee," said David Parker, founder of Effect Energy. "Due to S & A Cherokee's reputation and our experience with them thus far, we are confident that our communications will continue to be strengthened."

S.A.F.E. (Safety Awareness for Employees) is a workplace safety consulting company located in Raleigh, N.C. The company helps certify employees through OSHA consulting courses. Its goal is to encourage safe working environments.

"We were drawn to S & A Cherokee because of its knowledge of the rebranding process," said S.A.F.E. President Patrick Smith. "We have been very pleased with the public relations and marketing resources they have brought to the table thus far."

"S & A Cherokee is excited to help both Effect Energy and S.A.F.E. achieve their short- and long-term goals," said Ron Smith, president of S & A Cherokee. "Both of these companies are assets to our community and we're looking forward to seeing what the future holds."

For more information about S & A Cherokee, call (919) 674-6020 or visit www.sacherokee.com.

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About S & A Cherokee

Delivering intelligent communications, S & A Cherokee is a full-service communications company providing public relations, advertising, marketing, event planning and custom publishing services. In 2009, S & A Cherokee was named to the Inc. 5000 list of fastest-growing private companies in America, as well as the Triangle Business Journal Fast 50 and Publishing Executive magazine's "Best Magazine Publishing Companies to Work for." Originally founded as Smith & Associates in 1982, the company is based in Cary, N.C. In addition to its consulting and event planning services, S & A Cherokee publishes national and regional magazines such as Auto Remarketing, SubPrime Auto Finance News, Cary Magazine and Triangle East, as well as custom client publications. The company has approximately 40 employees and also maintains offices in Garner, N.C. For more information, visit www.sacherokee.com or call (919) 674-6020.